Senyuan integrates the lofty concept “serving the society and contributing to the country” in its corporate culture ever since its foundation.
In 2002, to fulfill its social responsibility, Senyuan acquired and reorganized the State-owned Henan Benma Group which was on the verge of bankruptcy and publicly promised that the company would lay off no one and keep the brand. Thus the 3600 employees kept their jobs and the company also made up the deficits and realized profits, which became a typical case of state-owned enterprise acquisition by private enterprise. In October 2007, Senyuan Group invested 6 million Yuan and built Yulin Senyuan Hope School. In May 2008, Senyuan donated cash and daily supplies valued 3 million Yuan for the Wenchuan Earthquake relief. In May 2012, Senyuan donated 10 million Yuan for Tsinghua University’s new building project.
Senyuanalso participated in various activities for China’s rural area construction,and set up Senyuan Scholarship Foundation, Hope Project Foundation of HenanProvince, etc. Senyuan has donated more than 70 million Yuan altogether